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Branding built to connect, convert,
and grow with you.

E-COMMERCE FOOD & BEVERAGE BEAUTY WELLNESS HOSPITALITY RETAIL EVENTS

We design cohesive, high-impact brand experiences—across print, digital, and everything in between.

EXPLORE OUR SERVICES:

Branding
Naming, identity design, messaging, strategy, guidelines
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The Full Brand Experience

TIMELINE 6–8 WEEKS

What’s included:

  • Brand direction & visual positioning

  • Logo suite (primary, secondary, marks)

  • Typography & colour system

  • Custom brand elements (icons, patterns)

  • 2-3 brand collateral applications

  • Detailed brand guideline PDF

  • 3 rounds of refinement

ABOUT PAPERLIGHT

A boutique creative design studio focused on building brands that feel intentional, cohesive, and deeply connected to the people they serve.

We believe great design isn’t just about looking good—it’s about creating clarity, trust, and momentum for your business.
 
Let’s bring your story to life in a way that feels true to you.

MEET THE FOUNDER

Hi, I’m Rebekah.

I’m an East Coast Canadian now based in Toronto, creating thoughtful, intentional design for brands I believe in.

Shaped by over a decade of in-house experience across editorial, environmental, and DTC brands, my work is grounded in both storytelling and real-world application.

Outside of work, life revolves around my little crew—a 5-year-old who made me a morning person, a chef husband, and our Frenchie, Noodle.

That mix of life, creativity, and everyday moments continues to shape how I approach each project.

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The Process

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STEP 1: DISCOVER

We get to know you and your business.

If it’s a fit, you’ll receive a timeline and contract. From there, we dive into discovery—using a detailed questionnaire and research to shape a clear brand strategy.

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STEP 2: CREATE

With strategy in place, we bring your brand to life. You’ll receive a complete visual identity system, including logos, brand elements, colour palette, typography, and art direction. We refine together until everything feels aligned and ready.

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STEP 3: LAUNCH & GROW

Once approved, you’ll receive all final assets in an organized, easy-to-use package—along with detailed brand guidelines. Everything you need to show up confidently and consistently, wherever your brand lives.

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